Principles of Negotiation Arnaud FRADE Principles of Negotiation Arnaud FRADE

Preparation Gaps

One of the most common causes of failed negotiations is inadequate preparation. Too many teams step into high-stakes discussions without clearly defining their BATNA (best alternative), their ZOPA (zone of possible agreement), or their ODE (optimal, desirable, essential outcomes).

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Principles of Negotiation Arnaud FRADE Principles of Negotiation Arnaud FRADE

Over-Reliance on Price

In Asia Pacific, negotiations too often revolve around price. Procurement leaders pride themselves on extracting discounts, but focusing narrowly on cost can erode overall value. Delivery timelines, warranties, service levels, and payment terms often carry equal, if not greater, weight.

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Principles of Negotiation Arnaud FRADE Principles of Negotiation Arnaud FRADE

The “Yes” Trap

Many teams are trained to chase agreement as quickly as possible, interpreting “Yes” as the ultimate sign of success. But in practice, not all “Yes” responses are equal. A quick “Yes” might be counterfeit, offered as an escape route, or confirmation, with no real commitment behind it.

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