Framing

Two executives were bidding for the same regional contract. One framed their offer around cost savings. The other framed it around market expansion and risk reduction. Guess who won? The second team, by a margin.

The truth is: facts rarely speak for themselves. The same deal can look radically different depending on how it is framed. In Singapore’s boardrooms, where alignment and consensus are key, framing in terms of shared opportunity often tips the balance.

If you’d like your teams to control the narrative through framing, not leave it to chance, please email Negotiation@meshadv.com or Contact Us.

Image by Enrique / Pixabay