Persuasion vs. Pressure

In Asia Pacific, long-term trust is often more valuable than short-term wins. Yet many teams rely on pressure tactics that may secure a deal but damage relationships. The real art lies in persuasion, leveraging principles of reciprocity, authority, social proof, and scarcity in ways that influence without manipulation.

CEOs must help their teams understand the psychology of influence and apply it responsibly. This ensures negotiations not only achieve commercial goals but also strengthen reputation and repeat business. Over time, companies known for fairness and influence, not pressure, attract better partners and better deals.

If you’d like your teams to master persuasion without falling into damaging pressure tactics, please email Negotiation@meshadv.com or Contact Us. 

Image by Terri Wang / Pixabay